Pantone announced today that PANTONE 16-1546 Living Coral is the Pantone Color of the Year for 2019. The company describes Living Coral as an animating and life-affirming shade of orange with a golden undertone.
“Color enhances and influences the way we experience life,” says Laurie Pressman, vice president of the Pantone Color Institute. “As a shade that affirms life through a dual role of energizing and nourishing, PANTONE 16-1546 Living Coral reinforces how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time.”
Leatrice Eiseman, executive director of the Pantone Color Institute, adds, “Color is an equalizing lens through which we experience our natural and digital realities, and this particularly true for Living Coral. With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial PANTONE Living Coral hit a responsive crowd.”
Pantone has announced a Color Of The Year for the past 20 years. The selection goes on to influence product development and purchasing decisions in multiple industries, including fashion, home furnishings, industrial design and promotional products, as well as product, packaging and graphic design.
To arrive at the Color of the Year selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles and socio-economic conditions. Influences may also stem from new technologies, materials, textures and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.