Because the promotion was so successful in the US Market, it was executed internationally in more than 5 countries! Recipients were able to reminisce about their experience and messaging when they planted their seed card & watched the flowers grow….
Summary
Client asked for an In-store Promotional Vehicle for new Prestige Cosmetics Product Line Launch and to deliver the new brand message and sell product.
Six Twenty Six recommended a Custom Printed Seed Card with Tri-Fold Envelope to engage the end-user at retail, offer them a take-away with lasting marketing value and prominently feature both the retailer and manufacturer’s advertising messaging. Along with a custom-printed letter or collateral insert with the educational materials so the retailers knew how to use and track this promotion.