All posts tagged: promotional products

The Branded Merch Revolution Happening Right Under Your Nose

HuluNetflixKFC. Little Caesars. Papa Johns. Chipotle.

What do they each have? 

Swag(ger). 

And lots of it.

The swag revolution is real. To wit: Aldi’s dropped a merch collectionAldi’s. The grocery store. The discount grocery store. 

And over the summer, Panera Bread wanted to increase soup sales in the off-season so they did what any self-respecting big brand would do, they wrote a press releasel aunched a branded swimwear line featuring … soup

From solo brands to indie brands to major brands—everyone is getting in on the merch game. 

And it’s not just the low-end of the food chain. Brands ranging from your once-a-day Dunkin’ to your once-in-a-blue-moon Ritz Carlton are raging about merch. 

Example? If you’re a Fortnite fan, you can play the game for free, but if you want a Fortnite+Balenciaga t-shirt, you’ll have to shell out $475 for it unless, of course, you prefer the $725 hoodie

And the collabs (oh, so many collabs):

Justin Bieber x Tim Hortons merch.

Chipotle x Carhartt merch.

Popeye’s x Megan Thee Stallion merch.

McDonalds x pretty-much-everyone merch (BTS, J, Balvin, Saweetie, etc.) 

Ten years ago, if you dropped someKFC crocs on your audience, you’d inherit a kingdom: pallets upon pallets of patriarchy who rule the warehouse forever because they ain’t budging a damn inch. But today, KFC merch flies.

And speaking of patriarchy, Taylor Swift broke records with her new album Red and the longest song to hit #1 (‘All Too Well’) as swifties flocked to buy out the stock of the famous “F— the Patriarchy” key chain mentioned in the lyrics (as well as virtually every piece of Red merch on her site). 

In fact, “band merch,” long a staple of the music business, has recently exceeded even its own bounds: Kanye’s ‘DONDA’ event broke records for the highest-grossing US tour in history based solely off of merch sales

And streetwear examples abound. Kith and Madhappy, two upstart streetwear brands eyeing the Supreme empire, both dropped branded “Curb Your Enthusiasm” collections

Let’s not forget gazillionaires like Elon Musk, who continues to use merch to provoke just about everybody (his latest: the Tesla Cyberwhistle). 

Authors are in on it too. Salley Rooney (hailed as the first great millennial novelist) announced her third novel through influencer kits, sent to folks like Lena Dunham and Lucy Dacus. Her new book included an entire merch roll-out campaign, complete with umbrellas, t-shirts, bucket hats, and tote bags. 

And speaking of totes: How about that New Yorker Tote bag? The one so hot it’s now in the hands of over half-a-million people (and counting), the tote that became more of a status symbol than a $10,000 Hermés bag, the tote so damn popular that it led Vice writer, Sam Wolfson, to pen this clever homage

“Famous tote bag company The New Yorker has become so successful that they also now produce a weekly magazine filled with investigative journalism, restaurant reviews and satirical essays.”

(Brilliant).

But perhaps most astonishing is how the worlds of streetwear and fashion have elevated branded merch to, not just a new level, but an entirely new game. When White Castle celebrated its 100th birthday, they enlisted Liberian-American fashion designer Telfar Clemens (whose brand Telfar is upending the fashion world for its inclusive stance and brilliant designs) to design their uniforms, which include all unisex designs of T-shirts, polos, aprons, visors, and do-rags. (Shout-out to our very own Telfar-obsessed Aly Brunton who noted this for us). 

Merch has become so popular that books are even being written about it. A24 films released a book celebrating a boom era of promotional movie merchandise, and the famous Japanese writer Hauraki Murakami, whose book sales exceed 2.5 million copies, recently released a new book celebrating his favorite t-shirts.  

If you haven’t noticed, the world of branded merchandise is in the middle of one of the biggest evolutions since Michael Vasilantone created a multi-color garment printing machine in 1960 to screenprint slogans on t-shirts. 

Over the past few years, virtually every major publication, from Forbes to The New York Times, has written about merch. Sometimes it’s negative, such as the Fast Company article written by our friend Liz Segran, It’s time to stop spending billions on cheap conference swag. (After Liz’s article, commonskuresponded and also asked Liz to join us for a podcast chat and as aguest speaker at skucon). 

Or, articles like The New York Times report, The Cotton Tote Crisis (“How did an environmental solution become part of the problem?”). An article published by the very same New York Times that sells not only one branded tote on their site but twothreefourfivesixseveneightnineteneleventwelvethirteenfourteen different tote bags. 

[Sidenote: There are touchpoints in those articles we (and many conscientious sellers in the merch business) agree with, such as the abuse of wasteful, mindless spending and its harm to our environment, which we will address in subsequent posts].

But it seems we notice and react to negative news (understandably) more so than realizing the revolution happening right under our nose. 

Branded merch is not just ubiquitous, it has become a cultural staple evolving to a higher form of identity, self-expression, and art, commanding headlines and sparking brand obsession like never before. 

The positive news about merch vastly outweighs the negative. Articles abound, such as If You Notice Branded Merch Everywhere, You Are Not Alone—Here Is Why (Forbes); What Your T-Shirt Says About You (The Atlantic); How Supreme-Style Merch Drops Took Over Corporate America(Medium); Why Does This Simple Hat, Worn by Emily Ratajkowski and TimothéeChalamet, Keep Selling Out? (Vogue).

An exercise: Take a hobby of yours, any passion you have, and see if you can’t google a merch connection. Own a Peloton? Merch. Ted Lasso fan? Merch. Even a book-nerd like me can make a merch connection. Recently, I resubscribed to The New Yorker just so I could get the swanky new green tote bag, and I noticed that The Paris Review dropped a merch line just so this idiot could shell out ten times the cost for a T and a tote. See? Merch. It’s a brilliant exercise to see, not only how far merch has come, but how impactful merch is for every single brand

Anna PaczkowskaThe Branded Merch Revolution Happening Right Under Your Nose
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Crisis or Opportunity?

China is a manufacturing powerhouse. Known as “the world’s factory,” China is the world’s largest manufacturer in terms of output. The country’s GDP reached $17.7 trillion in 2021, up $3 trillion from 2020. This year, China is targeting to grow another 5.5%.  

Outside of textiles, nearly every promotional product comes from China—or has components from the country. China’s speed, low labor rates and strong manufacturing capabilities have made it a global manufacturing hub and the go-to source in the promotional products industry. 

China is the world’s second-largest economy behind the United States and its most populous nation with 1.4 billion people. But the country is changing rapidly. So is the relationship between China and the U.S.—and China and the world.

Is the promotional products industry ready for what comes next?

Tumultuous Times

Doing business in one of the world’s most dynamic countries has become increasingly complicated. First came the China tariffs in 2018, leading the world’s two largest economies to engage in a bitter trade war. Some economists say the U.S.-China trade war could go on for years. 

The United States currently imposes a 25% tariff on approximately $250 billion of imports from China and a 7.5% tariff on approximately $112 billion worth of imports from China, according to the Tax Foundation. Chinese tariffs on American products are about 20%. Before the U.S.-China trade war, U.S. tariffs on Chinese goods were on average 3.1%, while China’s tariffs on American goods were about 8%.

While meant to punish China for its unfair economic policies, the tariffs that were started by the Trump Administration ended up harming the U.S. Multiple studies have shown that U.S. importers and consumers have primarily paid for the tariffs.

"We're paying the bill and it's hurting our earnings" - quoteBen Zhang, president and CEO of Greater Pacific, says his company builds the tariff into the prices he charges distributors. His distributor clients then do the same with their end-buyer clients. “Who eventually pays the price? Not China factories—American businesses,” Zhang says. “We’re paying the bill, and it’s hurting our earnings. We’re suffering.”

After the tariffs came COVID-19, causing economies to grind to a halt. Since the beginning of the pandemic in 2020, China has instituted a strict zero-Covid policy to crush outbreaks and chains of transmission. The central government enforces large-scale lockdowns, mass testing and international travel bans as part of its zero-Covid strategy. 

China’s strict approach over the past two years has created numerous bottlenecks in the global supply chain, with factory shutdowns and logistics closures. However, experts doubt the country will change its strategy. In March, China locked down tens of millions of people as it experienced its largest Covid outbreak in two years. With the world seemingly turning a corner on the pandemic following the Omicron variant’s global spike this winter, China’s shutdown affected 19 provinces, including Shenzhen, which is key to supply chains because of its ports.

In the wake of the debilitating trade war and pandemic came supply chain snarls that entangled the world. Every aspect of the global supply chain was upended, from the factories manufacturing items to the cargo ships to transport the goods to backlogs at ports to unload the shipments. 

Zhang says that while it used to take about a week to get freight once it arrives in the port, it may now take months. And once a shipment clears customs, there may not be a truck driver to transport the goods. This leads to a domino effect. Suppliers like Greater Pacific can’t bill distributors for undelivered freight. Distributors can’t bill their clients. And end buyers purchasing promotional products must wait several months—time they often don’t have—to get their goods in hand. 

Companies shipping products from China are shelling out substantially more than they did pre-pandemic. Zhang says that a typical 40-foot container from China used to cost $3,000-$4,000, but now costs anywhere from $18,000-$25,000. “It’s unbelievable, but we have to pay it. We have no choice,” he says.

Brennan Mulligan, founder and CEO of California-based Skyou, has never seen anything like it. “Everybody says it’s unprecedented, but it applies in this case,” he says. “Everyone was blindsided.”

Pivoting To Closer Shores

Anna PaczkowskaCrisis or Opportunity?
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Industry Reaction: Corporate Gifting Market May Be Much Larger Than Previously Known

According to a recent study conducted by Coresight Research, corporate gifting has swelled to previously unrealized levels since the onset of the pandemic in early 2020.

A 2018 estimate placed the market at $125 billion, but the newer study finds it to be far more robust, an estimated $242 billion in 2021, and likely to swell to over $300 billion by 2024.

Naturally, promotional products distributors and suppliers specializing in corporate gifts are excited to hear the updated estimates, and say the new numbers are reflective of the uptick in business they’ve experienced since many office workers began to perform their duties remotely starting in the initial quarantine period, leaving their employers seeking ways to keep them feeling engaged and appreciated.

“During COVID, companies were trying to stay connected with staff,” says Pat Barry, executive vice president of sales at Austin, Texas-based distributor Boundless. “That has continued with a greater emphasis as companies are now are looking to retain staff and attract new employees due to record low unemployment.”

The new estimate comes from a survey of 300 corporate gift buyers across companies up to $30 billion in revenues. “The first thing we set out to do was determine the actual size of the corporate gifting market,” Kevin Payne, vice president of corporate marketing at study sponsor GiftNow, told Forbes. “We felt it was bigger than previous estimates, but how much bigger we didn’t know. We also believed it grew extremely fast over the past year and the study confirmed it. Corporate gifting is growing faster than the rest of the gifting market.”

The study was conducted in May and released in June. It includes ample information relevant across the entire promo industry, including gifting trends and key data on the purposes of corporate gifts and the types of gifts most frequently sought.

Corporate Gifting Infographic

Distributors say the remote work trend and rising transience in the workforce have increased the importance of gifts being particularly thoughtful, rather than compulsory or routine.

“Overall, our clients are using moments to unleash the power of human connection and deepen their relationships, which in turn increases retention,” says Hillary Feder, MAS, president of Hopkins, Minnesota-based distributor Hillary’s. “Two years ago, people just wanted to get something into their employees’ or clients’ hands to say ‘I am thinking of you.’ Today, we are working more strategically with them to step back and look at the big picture.”

Both Boundless and Hillary’s won PPAI Pyramid Awards for exceptional gifting programs in 2021.

“A thoughtful corporate gift includes knowing where people are, where their heads are at, what is keeping them up at night,” Feder says. “There is a ‘thinking investment’ to land on the right products. You need to know your client, their company brand, values, culture and voice. Know who will be the recipients—it is not one-size-fits-all, even in bulk gifting. It might mean a couple of different options if you are going to implement authentically and with heart.”

As for the specific items corporate gifters are looking for, gift cards—both physical and digital—lead the way, making up 37% of all gifts, with 51% of study participants including gift cards in their programs. Everyday branded products, gift baskets, edibles and apparel still represent large segments of the marketplace, but electronics and elevated branded merchandise are on trend. Barry says clients are looking for “brands, brands, brands.”

Anna PaczkowskaIndustry Reaction: Corporate Gifting Market May Be Much Larger Than Previously Known
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More Manufacturing Slowdowns as Chinese Factories Face Power Plant Shutdowns, Electricity Rationing

Chinese factories have been working hard to keep up with global demand as they recover from complete COVID-related shutdowns in China’s manufacturing sector, both earlier in the pandemic and more recently.

sixtwentysixMore Manufacturing Slowdowns as Chinese Factories Face Power Plant Shutdowns, Electricity Rationing
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U.S. Job Growth Strong, But Industry Hiring Difficulties Remain in Promo

The U.S. added 943,000 jobs in July, according to the Bureau of Labor Statistics. This is ahead of analysts’ expectations and helped push the country’s unemployment rate down to 5.4 percent. Tracking this growth, The Conference Board’s Employment Trends Index increased again in July for the fifth consecutive month, reaching 109.8, up from 108.96 in June.

“The Employment Trends Index remained on its historically strong upward trajectory, suggesting rapid job growth is likely to continue over the next several months,” says Gad Levanon, head of The Conference Board Labor Markets Institute. “This high mark comes off the back of nearly one million new jobs added in both June and July and a steep decline in the unemployment rate.  However, recruiting and retention difficulties—and rapid wage growth—are expected through the summer, particularly in industries key to the reopening of the economy, such as food service and leisure and hospitality.  The rapid wage growth is likely to lead to higher inflation in the coming year.”

Levanon adds, “Despite the still-high unemployment rate, many employers are having difficulty finding qualified workers. According to the National Federation of Independent Business, 49 percent of firms reported being unable to fill open positions in July—an all-time high. For many of those currently unemployed, job-search intensity remains low due to an array of factors: enhanced unemployment benefits, fears of getting infected, a lack of childcare, and interest in pursuing and preparing for a different type of career. Going forward, we do expect economic activity in in-person services to be negatively impacted by the current resurgence of infections fueled by the ‘Delta’ variant. While this Delta wave may produce slight slowdowns in hiring, we expect job growth to remain very strong overall.”

Businesses in the promotional products industry are approaching hiring from new angles to manage the tight labor market. Dawn Conway, CEO of distributor Boost Engagement in Dayton, Ohio, says, “We have been affected; it has been challenging finding candidates to fill entry-level positions, specifically warehouse associates. The most successful step in recruiting talent is referrals from our employees. We have a points-based referral program that is heavily promoted through our proprietary engagement platform, which is one of Boost Engagement’s core offerings.”

Kevin Walsh, CAS, president of supplier Showdown Displays in Brooklyn Center, Minnesota, says, “We’ve had to become more creative, flexible and aggressive. Pre-pandemic, Showdown had built a healthy pipeline of prospective employees as a desirable employer and fun place to work. Those prospects and that pipeline has evaporated post-pandemic. As a result we’ve taken multiple steps to increase interest for applicants and attract the type of team member that wants to be part of Showdown Displays. This includes; No.1, increasing our existing referral bonus program for associates, No. 2, offering signing bonuses to new employees, No.3, increasing entry-level rates—as well as the subsequent rates for existing employees—and No. 4, re-instating our profit-sharing program. It’s a competitive market out there so offering a suite of incentives is required.”

Labor shortages are not confined to the U.S.  Yesterday, The Wall Street Journal reported that as global demand for goods surges, Chinese factories are having difficulty filling jobs because many young people are rejecting factory jobs in favor of service-industry jobs that pay better and migrant workers are staying home amid COVID-19 fears. The story goes on to say that the trends may be indicative of longer-term demographic changes, including a shrinking labor pool.

sixtwentysixU.S. Job Growth Strong, But Industry Hiring Difficulties Remain in Promo
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The Story Behind The Supply Chain Trouble…

Global sourcing experts weigh in and provide strategies for navigating the disruption.

Below are highlights from the story by Christopher Ruvo

 

The supply chain disruption that’s affecting the promotional products industry and virtually the entire global sourcing network probably isn’t going to relent anytime soon.

Still, there are strategies and practices that suppliers, like other importers and product sellers, are implementing that will help mitigate issues to the extent possible.  That’s the message from global sourcing experts outside promo who work on supply chain issues.

“The supply chain crisis is one which is going to take a while to sort out, but there are many ways of doing so, and combining a number of techniques may help us to sort it out sooner rather than later,” says Teri Shern, co-founder of ConexBoxes, a provider of steel storage container solutions.

Relief in 2021 Is Unlikely

By now, most promo pros are familiar with the impact of supply chain upheaval on the industry. Fueled by issues tied to COVID-19 like societal shutdowns, labor shortages and a gigantic global bounce-back in demand for all manner of products following the economic lows experienced in the coronavirus’ early waves in 2020, the supply chain troubles have led to stock shortages, higher product prices, increased delivery/transport costs, longer production times and delays in delivery of orders, among other headaches.

 

New fiascos for promo are emerging too, with apparel decorators now reporting shortages of key materials like screen-printing ink.

 

The big question in promo – and in all industries affected by the upheaval – is when will things get better?

Supply chain professionals believe troubles will persist into 2022 and potentially beyond.  “There’s a lot of fundamental restructuring going on as a result of the pandemic-induced demand shifts and geopolitics that we are probably 12 to 18 months away from being in a new steady state,” says Aaron Alpeter, founder of Izba Consulting, a supply chain consulting, outsourcing and technology firm.

Similarly, Patrick Penfield believes it will be at least the end of 2022 before global supply chains can settle into something like a new normalized stability.

“You have the delta variant causing issues for supply chains now and you could have intermittent disruptions like that throughout next year,” says Penfield, a professor of practice in supply chain management and director of executive education at the Syracuse University Whitman School. “Those interruptions make it difficult for supply chains that are already overwhelmed to catch up.”

The problems could intensify in the fourth quarter, according to sourcing pros.

As just one example of how that might look, retailers could be scrambling to get products that were produced overseas out of shipping containers that have been delayed in delivery/unloading and into their distribution centers and then onto shelves. That could lump considerable extra weight on already overstressed domestic transport providers – a pressure that ripples throughout markets, including the promotional products industry, contributing to backlogs and delivery delays.

“Getting timely deliveries will be a challenge,” Penfield predicts. Transport services are likely to be more expensive too, given planned surcharges from carriers like FedEx and the Postal Service.

 

Speaking broadly about the global supply chain, some sourcing pros think there’ll be bellwethers to look for that signal the return of stability and relative normality.

“Right now, the secondary market for parts is very hot, which only happens when there’s a supply imbalance and poor planning on a macro level,” shares Alpeter. “You’ll know that we’re in a new steady state when the arbitrage opportunity for parts and components begins to evaporate.”

Even when that happens, though, prices for things like air and ocean freight may remain well above their pre-pandemic costs – a potential reality that could mean higher product prices in promo and other industries are here to stay as such expenses factor into what promo suppliers are obligated to charge per product to remain viable.

“I think you’ll see prices for air and ocean stabilize, but they could stay elevated long term,” Alpeter says. “Going back to 2018 – I don’t see that happening.”

Best Practices

There’s no magic spell to cast to cure the supply chain ills. Even so, there are things companies that import and ship product can do to cut paths through the jungle of complications. Penfield recommends working closely with freight forwarders to maximize supply chain efficiency. “They can help you minimize your costs,” Penfield says. “They can also provide advice on things like which ports to use given conditions. You have to engage with them to leverage their expertise.”

Another smart tactic for suppliers would be to beef up inventory levels, ordering in advance and carrying more stock than would normally be the case. Leading proactive promo suppliers like Polyconcept North America, Gemline and others have already been executing this strategy for months. “You want to have enough inventory to protect against disruption,” Penfield says.

 

As companies build inventory, they should do so strategically, stocking up on best-selling SKUs rather than wasting time, expense and precious cargo space on items that generate relatively marginal sales. “It’s a good time to look at what’s selling and what’s not selling and make decisions accordingly,” Penfield says.

The strategizing should also include proactive planning and making potentially difficult purchasing decisions based on marketplace realities, supply chain constraints and costs.

Alpeter gives an example. He’s working with a brand whose factory has said that it will only be able to support a portion of the requested amount with the current component commitments it has from vendors. The factory feels it can produce a higher portion of the requested amount but would need to increase the bill of materials dramatically to secure components on the secondary market.

“By evaluating this in advance in the summer, the brand can evaluate the trade-off between reduced sales and lower margin, as well as come up with a broader business plan, as opposed to having things hit all at the same time and potentially making emotional and unsound business decisions,” Alpeter says.

Meanwhile, Penfield and others say that reducing the amount of packaging used to ship product from overseas is a smart way to get greater quantities of products to domestic shores faster. “Shipping full container loads can help immensely,” he says.

Longer term, promo suppliers should be working to automate processes to reduce reliance on labor. More automation makes companies less susceptible to labor shortages that can slow down production and fulfillment when there’s simply not enough staff. Suppliers in promo are making steps in this regard.

They’re also executing another long-term improvement strategy recommended by global sourcing experts, and that’s diversifying the countries and regions from which they source products, which makes supply chains more resilient and less vulnerable to disruptions that can come from natural disasters, COVID shutdowns, labor strikes, and societal unrest that may occur in any one area and cripple operations at key factories.

Penfield notes that geographic sourcing diversification will include companies increasingly looking to source closer to home, such as within their own hemisphere. More could – and should – look for domestic sourcing options where possible too, advice that promo distributors could also take. “Look locally and find domestic providers at least as an alternative,” Penfield says.

“While the current supply chain challenges are severe, they’re also about exposing inefficiencies in different areas,” says Mario Veraldo, a 25-year veteran of the global shipping and logistics business who is CEO of MTM Logix, a supply chain and logistics company. “So, while there is no silver bullet answer to the disruption, you can start improving things now by focusing on specific areas that feed into the supply chain.”

Source: PROMOGRAM on

 

sixtwentysixThe Story Behind The Supply Chain Trouble…
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Companies Focus on Mask Innovation

Happening at retail and in promo, some manufacturers are aiming to produce masks with enhanced performance features, breathability and comfort, especially as summer takes hold. Still, innovation comes with risks.
Come July, Japanese sports equipment manufacturer Yonex plans to start selling face masks that contain xylitol.

Yonex typically uses the material, which absorbs heat and wicks sweat, in the apparel it produces for the Japanese national badminton team and professional tennis players.

Since Yonex pivoted to selling face masks during the coronavirus pandemic, the company with a 74-year history felt the material could be used to create quick-drying, antimicrobial masks that enable wearers to stay cooler and more comfortable on hot days.

“As people spend more time wearing masks against the coronavirus, we hope our technology will enable users to keep cool during hot weather, even if only a little bit,” a Yonex spokeswoman said, according to The Japan Times.

While the Yonex masks are particularly available in Japan, they highlight what some feel will be a growing trend at retail and in the promotional products marketplace as mask-wearing remains increasingly common amid the continuing COVID-19 threat – namely, that manufacturers are going to innovate, trying to build more performance-enhancing features into face coverings.

“We believe that more innovation is coming in face masks for people to wear while performing work, playing sports and engaging in other activities in warm environments,” said Jeremy Lott, president of Top 40 promotional products supplier SanMar (asi/84863).

Issaquah, WA-based SanMar is already making progress in that regard, Lott said. He noted that the company’s Port Authority Stretch Performance Gaiter (G100) comes in a performance fabric. Most of the masks SanMar makes are cotton, but they’re outfitted with Sciessent’s Agion, an antimicrobial treatment that only activates when it needs to defend against microbes, Lott said.

Meanwhile, Allmade (asi/34341) has already developed a mask innovation. The apparel supplier has created the Allmask Tri-Blend Face Mask. Lightweight and breathable for the summer months and beyond, the mask is a unique blend of 50% Repreve polyester made from recycled plastic; 25% organic cotton, which is U.S.-grown without chemicals; and 25% TENCEL Modal. Each mask consists of an average of one recycled water bottle.

“This tri-blend is a great performance fabric,” Moor said. “The differentiating ingredient we use – Modal – really helps with moisture-wicking and odor.”

In part to demonstrate the mask’s comfort and performance capabilities, Moor recently wore one as part of a Memorial Day-related fitness challenge, which he documented on Instagram.

When it comes to mask innovation, manufacturers need to proceed smartly and ensure they’re complying with standards established by the Food and Drug Administration (FDA), some promo suppliers say. “It’s a risky area,” Chris Blakeslee, president of California-based Bella+Canvas (asi/39590), said of experimenting with fabrics and treatments on masks.

Bella+Canvas is producing about 100 million masks per week now. Most are a cotton/polyester blend that Blakeslee says naturally keeps them cooler and more breathable. The company doesn’t plan to expand beyond that to different treatments and the like, Blakeslee said.

“Many of these treatments, like moisture-wicking chemicals, agents, water repellants and various bio antimicrobials have never been tested for inhalation safety,” said Blakeslee, adding that brands are doing a poor job of adhering to FDA standards regarding masks, such as that all body-contacting materials must be disclosed on the label. “Eventually,” said Blakeslee, “one of them is going to get nailed.”

Back at retail, some companies are definitely pressing forward with mask material and treatment innovations. Mizuno Corp., for instance, is making masks that feature a soft-stretch tricot material that normally would be used in the sportswear/athletic equipment maker’s swimsuits and track and field apparel. Another Japanese firm, knitwear maker Knit Waizu, is producing masks with icepacks, The Japan Times reported.

Such examples indicate that more new developments on mask fabrics and performance could be in the cards. Companies in promo, sporting goods, fashion and other industries have turned to selling personal protective equipment amid the coronavirus pandemic in order to meet rampant demand and help fulfill a public safety need.

 

Original Source: https://www.asicentral.com/news/newsletters/promogram/june-2020/companies-focus-on-mask-innovation/

sixtwentysixCompanies Focus on Mask Innovation
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